How to Get More Guest Posts for Your Blog: 3 Simple Steps

{Today, I am so honored to introduce you to Keri Lynn from Amazing Women in History. She’s a phenomenal writer, and one of the coolest women I’ve ever met (even if we’re only internet friends).

We met over Reddit once, and she had written this amazing list of tips to increase your guest blogger count, and I told her she should share it as her own guest post somewhere…like here! So she wrote it up, and sent it on over. This is some top notch advice, and I feel not worthy of such wisdom here!

So please, read everything, leave comments, and then tell her you love her, too. – Rachael}

I’m sure you’ve read all the advice floating around the interwebs about guest posting: why it’s the greatest way to build your blog, how to find the best blogs to guest post on, what to write about, and how to snag that spot on the A-list blogs.

But what if you’re on the opposite end? Not an A-lister, I mean (though if you are, and you’re reading this right now, you should totally read my blog AmazingWomenInHistory and tell all your followers about it). I mean a blogger like me with an established blog whose looking for some guest posters.

Get More Guest Posts

If guest posting is such a big thing, you might be thinking, where are all these bloggers that should be overflowing your email inbox with proposals and queries and kick-ass posts for you? The truth is, you’re probably not making it worth their time to write for you, or maybe you’re keeping it a secret that you accept guest posts. You’re probably not even asking for guests posts either, are you?

“Wait — why do I want guest posts?”

Besides the fact that it makes you feel like a superstar when other people want to write for your blog (isn’t that enough??), here’re a few reasons why you should be seeking guest posts:

  1. Other people promote your blog for you. When your guest post goes up, your guest writer will happily share their post with their own platform. They’ll tweet it, share it on Facebook or LinkedIn, post it to G+, email it to their friends & family, maybe even pin it to Pinterest. That’s a lot of marketing legwork someone’s doing for you for free!
  2. All this promotion your guest is doing for you is going to keep working for you long after their precious is posted, through the magic of SEO: Search Engine Optimization. All that social sharing and backlinks will give your blog a big Google boost long after the date stamp on the post itself.
  3. Mini-vacation! You’ve gotta take a break once in a while, but there’s no need to make your readers wait for your return. Why not take a mini-break from blogging by featuring other writers for a week or two? You can even spend the time you’re saving to start working on that e-book you’ve been planning for the past year. Okay, maybe that’s just me.
  4. Here’s one benefit that’s a little less markety: Having guests on your blog is a great way to build relationships (which actually is the best way to build your blog—but this point isn’t about marketing. Oops). I’ve met several wonderful people through Amazing Women In History who are just as passionate about women’s history and writing as I am. We’ve developed real relationships and helped each other out with the challenges of blogging and more, and I feel so lucky that I’ve gotten to know these amazing & inspiring people.

So if you weren’t before, you’ve gotta be dying for the secrets for attracting all these guest posters. Believe me, they’re out there! You just have to know how to reach them & convince them it’s you blog they want to write for.

1. Write your guest post guidelines

If you want guest posts, it’s absolutely essential for you to have a guidelines page on your website, with a clear link in your main menu:

  • It shows all your visitors that you accept guest posts.
  • It pops up in the Google searches of guest posters looking for your blog.
  • It saves you time by telling potential guest posters exactly what you’re looking for in a post.
  • It attracts potential guest posters by extolling the benefits of writing for you.
  • Make the title obvious. For a while, my page was titled “Contribute”. Terrible idea. I finally realized that everyone that saw the link probably thought I was asking for donations. Which I am; but not monetary, just literary. Now it says “WriteforAWH”.
  • Specify what kind of posts you’re looking for. If you only want posts on certain topics, list them here. Tell them what style of writing will fit with your blog, how long you want the post to be (in word count), whether you need pictures or other media with it, etc. If you want to limit the amount of outside links in the post, or disallow affiliate links, here’s the place to tell them.
  • Convince them it’s worth it. This is optional; you might want to keep this info to yourself, or tell them in a private email. You could tell them exactly how you’ll promote their post—how many times will you tweet it? Will you share it on Facebook? Send it out in your newsletter? On my page, I have a section titled “Self-Promotion”, where I tell them about how they can write their own bio including a picture, and include links to their websites and social media accounts.
  • SEO Optimize. This is a scary-sounding phrase if you don’t know SEO, but really it just means to use the same words on your page that are being used to search for you. Prolific guest posters will often search for new blogs by entering search terms like [niche] “guest post guidelines” or [niche] “write for us”. So you want to use these exact phrases on your page, especially in important places like page titles and headings.

Guidelines for your “Guest Post Guidelines” page

1. Make it worth their while

Here’s the most important fact for you to remember about soliciting guest posts: No one’s going to write for you for free.

Now I know you’re an awesome person with an amazing blog, and in a perfect world people would be flooding your inbox with proposals to write for you just for the sheer joy of it. Alas, that perfect world doesn’t exist, and everyone here in this blogosphere is in it for themselves.

We know why guest posting is so popular: bloggers guest post around the interwebs for exposure. Whether to build their newsletter, boost their SEO, or sell more books, they’re in it for the big payoff. You’ve got to let them know exactly why your blog is the best place for them to do that.

  • Have your stats ready to share if someone asks for them. How much to share is up to you; you may want to keep some or all of this info (like hits per day or your newsletter subscribers) a trade secret. But a lot of it is publicly available anyway, like your Twitter followers, Facebook likes, or RSS subscribers, so you may as well show them off. Focus on the big numbers and don’t mention the ones that still need work.
  • Give your guest authors a sweet author bio. Don’t just ask them for a bio—ask them for a picture and let them list all their websites & social media. I recommend the WordPress plugin CustomAboutAuthor. It lets you display a really nice-looking bio for guest authors with a picture and links to all their social media profiles. This is really attractive to potential guest posters because they know their bio will be featured prominently.
  • Tell them how you’ll promote their post. I tweet a post at least 3 times the week it’s out, plus it gets tweeted automagically every so often with my Tweetily plugin. I also share all posts on my Facebook page and send them out to my email newsletter. You can put this information on your “Write for Us” page, or just share it when inviting someone to write for you.

2. Ask for guest posts

Ninety percent of blogging success comes from building relationships. Okay, I just made up that percentage; but we all know that building relationships with other bloggers is truly essential if you want to succeed in blogging.

You already know where your readers and fellow bloggers in your niche hang out, whether it’s on Facebook, Twitter, Pinterest, 90’s-looking niche forums, or wherever. You’re out there schmoozing and helping and giving advice and generally building your rep as the expert.

Guess what? All those friends & colleagues you’re meeting are potential guest posters for your blog. Some of them may be dying to get exposure for their own blog or book or Kickstarter project, and would love to write you a little post to help them get the word out.

Here’s how you can harness their powers for your own blog:

  1. Remind the world that you accept guest posts. Here’s where you can show off your new guidelines page. Just post a quick message like “Hey, did you know Super Awesome Blog is now accepting guest posts? We’d love to have you! Check it out here: http://example.com/guest-post-guidelines/
  2. Get your competition working for you. You’re already checking up on the competition, and you know they’ve got what it takes to write a great post. Email your blogging arch-nemesis asking for a guest post exchange.
  3. Hit up new fans and followers. Next time someone interesting follows you on Twitter or Facebook, take some time to check out their website or blog. If you like what you see, send them a Twitter DM or Facebook message complimenting their work, and ask if they’d be interested in guest posting on your blog.

Bonus tip: Don’t worry too much about how big or small your guest’s blog is. Maybe your guest only has 500 Twitter followers to your 5,000. Guess what? They’re way more likely to put their heart and soul into promoting their post, and may become one of your most loyal readers. And don’t be too intimidated to ask a bigger blogger for a guest post. You just won’t know till you ask—maybe your favorite big blogger is a fan of yours, too!

Now you’re ready for more guests posts on your blog! Here are 3 simple steps to take now:

  1. Start writing that Guest Post Guidelines page—don’t put it off! Don’t worry about getting it perfect at first; you can always add more info later.
  2. Get your blog ready for your guests. Collect some stats and decide how you’ll display your author bios and promote their posts.
  3. Now make a list of 5 bloggers you want to write for you, and contact them with a short & sweet email or Twitter DM.

Follow these three steps & soon you’ll be able to go on a blogging vacation with all the posts you’ll have rolling in ;)

KeriLynn Engel is a writer, artist, knitter, and crazy cat lady with too many hobbies. She blogs about all the kick-ass women the history books left out at AmazingWomenInHistory, and posts about amazing women, equality, social justice, and maybe sometimes lolcats on Twitter and Facebook.

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  • Paul Rhodes

    Thanks Keri, i’ve been looking to attract guest bloggers to my site for a while and missed the obvious – thanks for the helpful tips. I’ll keep you posted on the outcomes based on your pointers.

    • http://rachaelmcleveland.com/ Rachael Cleveland

      Glad this post could help! Keri is such a great, clear writer, and her tips really show her depth of knowledge. Can’t wait to see how it goes!

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