In the blogging world, especially the food-mommy-kitchen-lifestyle blogging world within which I reside, giveaways are a pretty common affair. Every blog has them at least once, and they tend to strike fear into the hearts of the uninitiated. I shared my very first giveaway experience with you all, and now I’m back to share the second. This time it wasn’t as simple, but it still went pretty well indeed.

 

Giveaway Review

The product: This time, I was giving away a tin of a spice rub made from dehydrated craft beer. I found the company on Etsy, and was immediately interested in the product. So, I contacted the owner, and he generously sent two tins of the rub. I decided to use one for personal use and review, and then to offer the second one as a giveaway item.

The interesting thing here is the total value of the product up for grabs. Since the spice rub retails at about $6 a pop, I was able to gauge the different responses according to general price value.

The details: So, I used Rafflecopter, created a recipe to go along with the giveaway, and advertised on about 3 giveaway sites. I allowed the giveaway to run for a week instead of the two I allotted previously, and I received a total of 420 entries. That compares to the first giveaway in which the item valued for $18, the giveaway ran for 2 weeks, and I received 694 entries.

Those numbers seem pretty comparable, especially for the diminished duration and price value.

How did Rafflecopter fare?

The biggest hitch to my giveaway success was the Rafflecopter widget! That was disappointing to me since I seriously love how they simplify giveaways in general. Well, the problem wasn’t really their widget, but another plugin I use (EasyRecipe). Apparently, EasyRecipe actually deletes the key part of the Rafflecopter code required to make the widget show up.

Having problems with your Rafflecopter widget? Click here for troubleshooting

Naturally, that sucked. I contacted Rafflecopter several times, and received a lengthy, personable, and authentic response from Rafflecopter in which they described this weird retro-deleting tendency of the other plugin. So, I moved the recipe out of the plugin, and reloaded the post. This time, everything worked.

You know what that means — I’ll stick with Rafflecopter.

[NOTE: I received criticism on some online messaging boards because my previous post seemed to be too supportive of Rafflecopter to be authentic. They claimed I appeared to have an affiliation with the company. I do not. I am not an affiliate of Rafflecopter, and they don't give me any money at all. I just really, really, really like the service they offer, and am eager to review my experiences wholeheartedly. If that comes out a little enthusiastic and excited, that's a good thing.]

What about falsified entries?

I was disappointed this time around to find more fake entries. In fact, the first winner I pulled was a fake entry. They said they’d subscribed to the email list, but the email address wasn’t to be found. The next winner I drew did everything they claimed to do, and responded within 48 hours, so the end result was pretty simple after all.

When’s the next giveaway?

Well, since my blog’s Facebook page is right at the 500 Like mark, I decided to host another giveaway to celebrate that milestone. I had two products to pick from — a handcrafted basket made for the blog and a high-quality coconut oil. Instead of assuming that my readers would want one item over the other, I polled them! I asked which item they’d like to see as a giveaway first, and the winning item (the basket) is the next one.

I really look forward to running this one, as the basket was made for my site and because the last handmade item I gave away was an enormous hit.

I’ll be sure to share the details with you when the time comes! In the meanwhile, what’s YOUR next giveaway?

Rachael is a loud and sometimes goofy blogger and cheesemonger who lives in the DC area with her father and orange scaredy cat. She lives for food, but shares her freelance and blogging stories with people right here. Why? Because she loves you.

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  • http://www.facebook.com/nancy.h.peirce Nancy Hilliard Peirce

    Rachael, Although the giveaway item was valued at $6., may I ask what was the total cost. I assume there was a fee to Rafflecopter, and also to ship the item, not to mention your time to administer the whole giveaway. What is the breakdown per person entered and so the value of doing a raffle. I ask as I have not entered the raffles I’ve seen, first because the whole process to enter seems too time consuming and difficult for whatever the offering, and second the odds are not attractive – even if it is “free” to enter. I think if I feel this way then how many others are turned off by giveaways. Just my thoughts. Nancy

    • http://rachaelmcleveland.com/ Rachael Cleveland

      Thanks for reading and responding, Nancy! I believe I spent about $2 to ship the item, which I received free of charge. Since I use the free version of Rafflecopter, that put me out about $2 of total time. I did spend about an hour making a recipe and creating the post, and probably spent another hour of total advertising time.

      I definitely understand your concerns about the value. As someone who enters *a lot* of giveaways, I’ve learned which ones are even worth entering. Some are just way too big to even be close to worth it! Mine tend to stay pretty small, which give my readers much more chance to win than those sites with thousands and thousands of entries.

      Plus, I always make sure there are a variety of ways to enter. So if someone doesn’t have Twitter, or doesn’t want to leave a comment, there are still other options.

      As a blogger, I’ve found that giveaways are a wonderful way of increasing my blog’s reach. My email list has quadrupled in size, and my social media accounts increase drastically in size. Since I tend to share products that fit the niche of my blog, those readers often tend to get involved. I’m getting more comments and engaged readers than ever, and I definitely attribute this to giveaways!

      They aren’t for everyone, but in my food/lifestyle niche, they’re both expected and rewarding. Plus, I love sharing new products and giving people the opportunity to try them on their own! It’s more fun than it probably should be. :)

      • Nancy Peirce

        Thanks Rachael for the thoughtful reply. I did decide to “do” a giveaway. Not using Rafflecopter though.- maybe in the future. I’m still getting your notifications and am following your blog. Love what you put out there for all of us to learn! Thanks much – Nancy

        • http://rachaelmcleveland.com/ Rachael Cleveland

          Thank you, Nancy! I hope the giveaway goes well. Please let me know!